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Program

20 Jun 2019 - 6 Oct 2019

Poster House, New York presents: “Alphonse Mucha: Art Nouveau/ Nouvelle Femme”

The Poster House museum in New York is pleased to present a unique exhibition “Alphonse Mucha: Art Nouveau/ Nouvelle Femme” on view from June 20 to October 6, 2019. The exhibition illuminates more than 80 art works of the most celebrated bohemian graphic designer. (Most of the exhibited posters are a loan from the Richard Fuxa Foundation in Prague).

 

Alphonse Mucha, born in Bohemia, came to Paris in 1887. Over the next 8 years, he emerged from obscurity to become the most celebrated graphic designer of the Art Nouveau movement. His intricate designs and gorgeous subjects were so popular that he produced pattern books for fellow designers and students, and his publishers repurposed his advertisements for hundreds of other products.

But his style and status all started when he met the legendary Sarah Bernhardt, the most famous actress of the time. Mucha’s first poster for her not only launched his graphic design career, but elevated her fame, as the public buzz for the image was completely unprecedented.

From that moment on, Mucha used alluring, strong women to advertise everything from cookies to bicycles, alcohol to rolling papers. These women were part of a budding 20th-Century world wherein they had newfound independence and social agency. Through them, Mucha changed the world of advertising and brought Art Nouveau to the streets.

For more information visit the official webpage of the Poster House museum. 

Buy tickets here.

Venue:

Poster House,119 West 23rd Street, Manhattan

Date

From: 20 Jun 2019
To: 6 Oct 2019

Organizer:


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