Adolf Loos – Pioneer of Modern Living

A series of events celebrating the 150th anniversary of Adolf Loos’ birth: streamed guided tours, debates, and a competition for children, all revealing the fabulous design and the innovative mind of Adolf Loos, a visionary in the field of modern living whose ideas deeply influenced the way we live today.

The Loos in Pilsen exhibition project organised in collaboration with the Gallery of West Bohemia in Pilsen and the city of Pilsen will focus in October on the Loos' unparallel interior design for private apartments in Pilsen. A series of thematic lectures for a more professionally oriented audience will complement the whole project.

For latest updates please follow our website and Adolf Loos / Pioneer of Modern Living Facebook page.

The project began on 18th June with a live stream tour of the Winternitz Villa guided by Czech architect Adam Gebrian and broadcast within the Surprising Buildings show on, also part of the online version of the prestigious London Festival of Architecture.

On 23rd July you were invited watch a live stream tour of Adolf Loos' interior of the Bauer Chateau in Brno with Czech architect Lenka Štěpánková.

On 20th August we broadcast via Czech Centers FB the world premiere of a new subtitled part of Adam Gebrian's show Surprising Buildings, entitled Adolf Loos’ Interiors in Pilsen.

We have are also prepared a creative workshop and a competition, which was held on 7th September-7th October, in cooperation with Tereza Hradilková ( The author, who is a graduated architect, managed to combine her interest in architecture and paper work. Tereza Hradilková have made for our project a postcard of Villa Müller and Villa Winternitz. We invite you to create your own postcards according to her design and join our competition, that is intended for adults as well as children and which consists in making a postcard according to your own design. Follow the project Adolf Loos / Pioneer of Modern Living of FB and learn more!

About Adolf Loos

Adolf Loos was one of the most influential European architects of the late 19th century and is noted for his literary discourse that foreshadowed the foundations of the entire modernist movement. Loos studied architecture in Liberec and Dresden and was influenced by his three-year stay in the United States (1893-96) where he was impressed by the innovative efficiency of American industrial buildings.

He then lived in Vienna where he wrote many controversial essays, notably 'Ornament and Crime' in which he expounded a lack of ornament in architecture as a sign of spiritual strength.

He developed the Raumplan, a method of arranging interior spaces, exemplified in Villa Müller and Villa Winternitz in Prague.

As well as his private houses he is best known for his projects in Vienna such as the Goldmann & Salatsch building on Michaelerplatz, the Café Museum and the Kärntner (American) Bar.